MEMBER FOCUS: Joel Artz

HE IS: a cool guy with cool tattoos, and a cool vibe. Joel’s the Owner of Okay Yellow (a brew-centric design firm), the Co-Founder of Snowing in Space (makers of a can o' happiness), and a practitioner of cold exposure (think polar plunge—very cool).

HE CREATES: designs that pop. Nitro coffee is expressed through color and creatures. And he gives personality to craft beer. This year Joel refreshed Devils Backbone’s entire packaging with a rad new look.

HE LOVES: beverages, ice baths, obscure movie quotes, and all things meta. Ask him if Bill Murray ever makes it to the next day—and where it’s snowing in space.